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# Strategy Begins Selling Bitcoin To Fund Dividends, Confirms 'Never Sell Your Bitcoin' Was More Of A Customer-Facing Philosophy
- URL: https://www.dailydebasement.com/strategy-begins-selling-bitcoin-to-fund-dividends-confirms-never-sell-your-bitcoin-was-more-of-a-customer-facing-philosophy/
- Published: 2026-07-14T07:03:00.000Z
- Updated: 2026-09-01T14:28:39.000Z
- Author: The Daily Debasement
- Tags: News, Bitcoin & Crypto, Markets, Business

TYSONS CORNER, Va. - Strategy clarified its longstanding Bitcoin philosophy Monday after selling roughly $218 million of the cryptocurrency this year to help fund dividends and replenish U.S. dollar reserves, explaining that "never sell your Bitcoin" was always intended as inspirational lifestyle content rather than a literal instruction to the treasury department.

The company, famous for accumulating Bitcoin with the intensity of a late-night infomercial, said the sales do not undermine its conviction in the asset and should instead be understood as a highly sophisticated form of HODLing in which some of the HODLed Bitcoin is no longer held.

"HODL is a state of mind," said a corporate strategist. "You can sell Bitcoin, receive dollars, use those dollars for preferred dividends, and still be HODLing spiritually."

The transactions arrive as the broader digital-asset-treasury model faces pressure from falling crypto prices and shrinking market premiums. Copycat companies that once discovered investors would pay more than one dollar for one dollar of crypto wrapped inside a public corporation are now studying the darker branch of mathematics in which the wrapper can trade for less.

Analysts said the structure remains viable so long as companies can repeatedly raise capital above the value of their Bitcoin, buy more Bitcoin, support securities issued to buy the Bitcoin, and avoid anybody asking why they did not simply buy Bitcoin.

Strategy stressed that its long-term commitment remains unchanged.

The company is expected to continue never selling Bitcoin except when selling Bitcoin is the most practical way to continue never selling Bitcoin.

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Inspired by:

[Reuters - "Strategy bitcoin sales shine light on faltering crypto hoarding companies" (July 13, 2026)](https://www.reuters.com/legal/government/strategy-bitcoin-sales-shine-light-faltering-crypto-hoarding-companies-2026-07-13/?ref=dailydebasement.com)